EXPWAY is the worldwide leader in Mobile Video solutions delivered over broadcast, cellular, broadband and satellite networks. EXPWAY solutions allow Operators or Broadcasters to provide and manage compelling multimedia services to their customers such as Mobile TV, On-demand Music, Automotive Media (including navigation assistance, points of interests, ..) generating ARPU growth. EXPWAY’s solutions offer new opportunities for users to interact and play with their favorite content and discover additional, related information. At MWC’09, EXPWAY demonstrates its Mobile TV and video solutions for 3G and broadcast allowing operators to monetize their offer through audience measurement, advertisements and compelling interactive services. Technological advantages stem from its patented approach to binary XML transport format which was adopted into standards by MPEG-7, TV-Anytime and DVB. Expway is headquartered in Paris ( France).